3.3 · What you get· 2 min read
How progress is measured at your stage
At your stage, the measures that matter are about speed, each from your own starting point. Targets are set from that starting point and signed by day 45, and reported against it every week.
Measure the wrong thing and a project that's working looks like it's failing.
A Series A company doesn't have years of data to study. It needs to know one thing fast: is the loop starting to work? So the measures that matter at your stage are about speed.
What we measure
| Measure | What it tells you |
|---|---|
| Time from a moment to action | How long after a customer or buyer does something before someone on your side acts |
| Moments caught | Of the moments that matter most to you, how many your team actually sees |
| Promises that reach onboarding | How much of what was said and promised on the sales call is there at the kickoff |
| Time to the first working agent | Days from the start of the Sprint to an agent doing real work in your tools |
Which ones we use depends on your first use case. For an introduction ask, it might be the days from first value to the ask, and the introductions made.
Each from your own starting point
Every measure starts from where you are today, measured in the first 30 days. "Better" only means something next to a starting number.
Targets are set from your own starting point and signed by day 45. We don't publish targets in advance, because yours depend on where you start.
Why not bigger numbers yet
Revenue from referrals over a full year, forecast accuracy and revenue per rep are good numbers for later. In 90 days there isn't enough history to measure them well, and trying to creates false alarms.
Reported against the starting point, every week
You see a weekly scoreboard tied to your starting point, so you can see what moved and what didn't. Activity numbers, like emails sent, can look busy while nothing moves. We don't report them as results.
On day 90, the results report puts it together: the problem, what we built, what we measured, what we learned, and what we recommend.
What we don't promise
We don't promise revenue, meetings, or a share of accounts kept. We promise the work: the Sprint's last payment is due only once the use case is live and measured against your starting point. Our guarantees →
Check it on your own numbers
You can start before talking to us:
- Your last 20 customers: how many came from another customer, a peer or a past user?
- Last quarter's happy customers: how many were asked for an introduction?
- One customer who signed recently: what you promised on the call, and how much of it reached onboarding.
That's your starting point.
Questions this chapter answers
- How do you measure whether the loop is working?
- With speed measures for this stage, each from your own starting point: time from a moment to action, moments caught, promises that reach onboarding, and time to the first working agent. Which ones depends on your first use case. Targets are set from your own starting point and signed by day 45.
- Do you promise more revenue or meetings?
- No. We promise the work and measure it honestly: a weekly scoreboard against your starting point and a results report on day 90. The Sprint's last payment is due only once the use case is live and measured against your starting point.