3.1 · What you get· 1 min read
What you hold on day 90
One use case live, shared customer memory, a weekly scoreboard, a signed one-page on who owns the loop, a playbook for your rep, and a results report your board can read.
Not a slide deck. One use case working, the documents that explain it, and a team that knows how to run it.
On day 90
| What | What it is |
|---|---|
| One use case, live | One of: a past user moves company, a customer reaches first value, the promise reaches onboarding, an early warning. Running in your tools, reviewed every week |
| Shared customer memory | What each customer said and what you promised, kept where your team works |
| A weekly scoreboard | Tied to your starting point, so you can see what moved and what didn't |
| Who owns the loop, signed | One page: the owner, the target, the scope, and who leads at each stage |
| A playbook for your rep | Written from your own call transcripts, not templates |
| The results report | What we tested and what happened, what we learned, and what to do next. Board-ready |
The results report, in five parts
- The problem. What we found in the Review, in your own customers.
- What we built. The use case, the agents, the limits.
- What we measured. Against your starting point, every week.
- What we learned. Including what didn't work.
- What we recommend. The next use case, or a reason to stop.
From the Review, too
Whether or not you continue to the Sprint, the Review's outputs are yours: the loop map, the tool map, the moments that matter and how long each waits, who owns what, your first use case, the quick-win list and the verdict. The 90 days →
What changes for you
The point of all of this is one change: a sales loop your team runs, not one that runs through you.
On day 90 you should still be in the conversations where trust is made: choosing, signing, saving an unhappy customer. The rest runs on the loop, and you hear about the exceptions instead of everything.
What changes for your team
- Your rep knows what you know about each account, and gets warm introductions instead of cold lists.
- Onboarding hears what was promised before the kickoff.
- Whoever looks after customers sees risk early, with the full story.
- You stop being the only path to the next customer.
If the team doesn't use it, it failed.
Case studies
None yet, and we won't invent any. Our first two clients will publish theirs.
Questions this chapter answers
- What do we get at the end of the 90-day Sprint?
- Six things: one use case live in your tools, shared customer memory, a weekly scoreboard tied to your starting point, a signed one-page on who owns the loop, a playbook for your rep written from your own calls, and a five-part results report your board can read.
- Do you have case studies?
- None yet, and we won't invent any. Our first two clients will publish theirs.